Brand Philosophy
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THERE IS A PLACE WHERE PEOPLE MEET EVERY DAY. IT IS THE FIRST AND ONLY SOCIAL NETWORK: THE TABLE. AND IT IS RIGHT AROUND A TABLE THAT THE WHOLE STORY BEGAN.
WITH US IN ITALY, WE USED TO CALL IT ‘’SVIZZERA’’. ABOVE IT HAD A SLICE OF CHEESE TO MAKE IT TASTIER. BUT THERE IS NO HOME IN THE WORLD WHERE IT HAS NOT BEEN SEEN AND WHERE EVEN TODAY IT HAS ITS SPECIAL PLACE IN THE KITCHEN.
YOU KNOW ON SUNDAYS AT 11AM, WHEN YOUR NEIGHBOR LIGHTS ON THE BARBECUE? THERE IS THAT FAMILIAR SCENT OF WOOD IN THE AIR AND YOU ALREADY SEE YOURSELF WITH FAMILY OR FRIENDS THERE, AROUND THE GRILL.
OUR COMMITMENT, THAT VERY ONE THAT YOU CAN SEE AND... TASTE!
BECAUSE STORIES, THOSE VERY BEAUTIFUL ONES, MUST BE TOLD... AND EATEN.
"WOW, YOU’RE REALLY GOOD AT GRILLING" I WAS ONCE TOLD. AND IT WAS LOVE AT FIRST SIGHT. BUT NOTHING STARTED BY CHANCE, I WORKED HARD FOR A GOOD WHILE BEFORE BEING ABLE TO GIVE THE BEST OF MYSELF.
